KHIDMAT AND ORGANIZATIONAL CULTURE TANBIH AS DETERMINANTS OF EMPLOYEE LOYALTY: THEIR IMPACT ON EMPLOYEE PERFORMANCE AT YAYASAN SERBA BAKTI PONDOK PESANTREN SURYALAYA

Abstract

This study examines the role of Khidmat (the concept of service with dedication) and the Tanbih organizational culture in enhancing employee loyalty and organizational commitment, as well as their impact on job satisfaction and performance at Yayasan Serba Bakti Pondok Pesantren Suryalaya. Conducted in 2023, the study utilized a sample of 63 employees with a structured questionnaire to measure Khidmat, Tanbih, loyalty, commitment, satisfaction, and performance. Data analysis was carried out using the structural equation modeling (SEM) method. The results show that Khidmat and Tanbih significantly increase employee loyalty and have a positive impact on performance. This study highlights the importance of strengthening these values to create a committed and productive work environment and provides key insights into human resource management in religious and nonprofit organizations.