THE INFLUENCE OF WORK CULTURE ON EMPLOYEE BEHAVIOR IN ENHANCING MSME RESILIENCE DURING CRISIS PERIODS

Abstract

The resilience of Micro, Small, and Medium Enterprises (MSMEs) during crises is significantly influenced by work culture and employee behavior. This article aims to examine the impact of work culture on employee behavior in supporting MSME resilience amidst crisis conditions, such as pandemics and economic uncertainty. Using a literature review methodology, this study analyzes literature discussing the correlation between a strong work culture and employee responses to challenging situations. The findings indicate that an inclusive, adaptive, and supportive work culture can influence employee behavior to remain committed, proactive, and flexible, ultimately enhancing MSME resilience. The study also highlights that employees working in a positive organizational culture tend to exhibit higher levels of loyalty and cooperation, which are key factors in helping MSMEs quickly adapt to changes in the business environment. This article provides insights into the importance of cultivating a conducive work culture in MSMEs as part of a strategy to enhance organizational resilience. Future research is suggested to explore the application of specific work cultures in different crisis contexts for a more comprehensive understanding.