THE EFFECT OF ISLAMIC FINANCIAL LITERACY, RELIGIOSITY, AND SOCIAL INFLUENCE ON GEN-Z INTEREST IN ISLAMIC BANKING

Abstract

The purpose of this research was to examine the interest in Islamic banking among members of Generation Z in Sragen Regency and how factors like as religious affiliation, level of Islamic financial awareness, and peer pressure play a role. Generation Z residents of Sragen Regency who were either financially literate in Islamic principles but had never banked with an Islamic institution were the subjects of this research. A quantitative approach was applied in this investigation. This research used SPSS'23 software for data analysis. Gen Z's interest in Islamic banking is influenced by factors such as Islamic financial knowledge, religion, and social impact, according to this research. Then, interest in Islamic banking among Generation Z is affected by all of these factors when they are considered together.