ANALYSIS OF HALAL TOURISM DEVELOPMENT POTENTIAL IN BOKORI ISLAND KONAWE REGENCY BASED ON ACES MODEL

Abstract

This study aims to analyze the halal tourism development strategy with the ACES model in the Bokori Island tourist destination, Konawe Regency. ACES Model measured through four indicators, namely Access, Communication, Environment, and Service. This study uses a descriptive approach—data collection techniques through interviews and observations. Data processing is done by data reduction, presentation, technical, and source triangulation. Halal tourism development strategy of Bokori Island based on the ACES Model First, in terms of accessibility, road access is generally adequate. However, improving road access in front of the crossing entrance is necessary, as it is still damaged. Second, in terms of communication, an official account needs to be formed so that the public can access promotions and information about Bokori Island more widely and quickly. Third, regarding the environment, it is necessary to eliminate illegal levies on the use of bathroom services. Fourth, in terms of service, there is a need for halal certification for local food/drink products.