KEY DRIVER IDENTIFICATION OF HALAL INDUSTRY ECOSYSTEM GROWTH: A SYSTEMATIC LITERATURE REVIEW

Abstract

 The Halal industry has evolved into a globally significant ecosystem, especially in countries with large Muslim populations, such as Indonesia, where it spans sectors like food, finance, pharmaceuticals, cosmetics, and tourism. However, the industry's rapid growth in Indonesia introduces a unique set of challenges, including regulatory inconsistencies, fragmented standards, and issues in consumer trust, all of which affect its sustainability and global competitiveness. This study presents a systematic literature review of recent research on the Halal industry ecosystem in Indonesia, identifying current challenges and potential opportunities. This study adopt  PRISMA methodology. In the initial step, a total of 410 research publications indexed by Scopus were collected,  and 39 were analyzed.  The analysis highlights the urgent need for standardized certification and effective regulatory frameworks, which are crucial for fostering consumer trust and supporting industry growth. Key driver of Halal Industry ecosystem are identified, addressing these challenges and capitalizing on emerging opportunities could significantly enhance Indonesia's role in the global Halal industry, providing a foundation for future research and a roadmap for policymakers, industry leaders, and investors in navigating this complex ecosystem.