APPLICATION OF THE GREEN ECONOMY CONCEPT IN THE DEVELOPMENT OF HALAL TOURISM IN PEKALONGAN DISTRICT

Abstract

This study aims to examine the implementation of green economy principles in the development of halal tourism in Pekalongan. Given the growing demand from tourists for destinations that are both environmentally sustainable and aligned with sharia values, exploring the synergy between these two factors is essential. The research employs a qualitative approach, with data collected through interviews, observations, and documentation analysis. The findings revealed that the integration of green economy practices in halal tourism in Pekalongan is underway includes the use of sustainable resources, effective waste management, and promotion of environmentally friendly local products. In addition, community participation in tourism development and education about the importance of sustainability are key factors in the success of this initiative. This study provides recommendations for stakeholders to strengthen collaboration between the public and private sectors in creating sustainable halal tourism destinations, so as to increase tourist attractiveness and the welfare of local communities.