TRANSFORMATION OF INDONESIAN MSMES TOWARDS INTERNATIONAL MARKETS THROUGH ECONOMIC DIPLOMACY

Abstract

Micro, Small, And Intermediate (MSME) in Indonesia have the potential to support the national economy. However, they need help expanding international markets, as they need more Access to information, networks, and resources. Power. Study This aims to analyze the role of the diplomacy economy in expanding the international market for Indonesian MSMEs. This study also attempts to identify effective strategies for supporting MSMEs in the international market. This study uses a qualitative approach to study documents/texts. Data is obtained via notes published in textbooks, newspapers, magazines, letters, films, diaries, manuscripts, articles, etc. The research was conducted by taking comparative data from several large cities in Indonesia, whose concentration of MSMEs is tall, from 2020-2023. Results show that the diplomacy economy is essential in Indonesia's open access market for MSMEs. Suggestion from the study: This is so that the government can increase support for MSMEs through more integrated economic diplomacy programs. There is also a need for increased Access to information and technology for MSMEs to increase competitiveness in the international market. Collaboration between related agencies and actors in MSMEs needs to be strengthened to create an ecosystem that supports MSME growth in the scene.