DIGITAL MARKETING STRATEGY IN ISLAMIC PERSPECTIVE (Literature Review)

Abstract

Citizens may easily look for and obtain the things they require through digital media. As a result, it is clearly essential for businesses to sell items through the concept of digital marketing. Business actors employ Islamic-based digital marketing, particularly as the halal industry increases. The research method used was a literature review with a qualitative approach. Data is collected from a variety of sources including journals, books, documents, the internet, and literature studies.The digital marketing strategy is implemented in five stages: first through customer proportion, second through customer acquisition, third through customer experience, fourth through customer development, and fifth through a management strategy based on the value of the benefit (protecting assets) with the principle of mutual benefit (not dzalim), the quality and quantity of the product are clear (not gharar), there is no speculation (maisir), and usury is avoided.