THE INFLUENCE OF TRUST, SECURITY, CONVENIENCE, AND AVAILABILITY OF MOBILE BANKING FEATURES ON CUSTOMER INTEREST AFTER A CYBER THREAT OCCURS (CASE STUDY OF BANK SYARIAH INDONESIA)

Abstract

The rapid development of information technology is balanced with the demands of high mobility, and humans follow all existing corridors. Efficiency and effectiveness are needed for high mobility and rapid technological development. Mobile banking is one of the tools for technological development in the banking sector, so that it can be one of the supports for activities in everyday life. Continuous use of the internet increases the speed of mobile banking, so that internet access causes criminal acts such as cybercrime, hacking, and hoax news. Therefore, an analysis is needed to determine the effect of the level of Trust, Security, Convenience, and Availability of Mobile Banking on customer interest after the cyber threat on Bank Syariah Indonesia's mobile banking. This study aims to determine how the level of Trust, Security, Convenience, and Availability of Mobile Banking affects the interest of Bank Syariah Indonesia customers. This study is a quantitative study using primary and secondary data. The results of the study indicate that the variables of the level of Trust and Availability of mobile banking features have an effect on attracting customers to use mobile banking. While the variables of Security and Convenience have no effect on attracting mobile banking customers. This study is useful as a reference for Bank Syariah Indonesia, customers, academics, and researchers in the future.