ANALYSIS OF THE ROLE OF COST AND ENVIRONMENTAL ACCOUNTING IN SUPPORTING SUSTAINABILITY: LITERATURE STUDY AND PRACTICAL IMPLICATIONS FOR MSMES AND ENTERPRISES

Abstract

In the era of global sustainability, cost and environmental accounting play an important role in creating added value and improving corporate competitiveness. This research aims to analyze the role of cost and environmental accounting in business sustainability strategies through literature studies. The method used is a qualitative approach with descriptive analysis techniques. The results show that integrating cost and environmental accounting improves operational efficiency, strengthens corporate reputation, and reduces environmental risks. In addition, the article includes examples of companies that have successfully implemented environmental management practices, challenges faced by MSMEs, and proposed solutions such as digitalization to improve operational efficiency. The conclusion emphasizes the importance of integrating environmental costing and accounting in business strategy to improve competitiveness, create added value, contribute to environmental protection and quality environmental information becomes the key to sustainability. The implications of this study are useful for policy makers, owners, and managers of companies in formulating sustainability strategies.