FUNCTIONAL VALUE AS A PREDICTOR OF PURCHASE INTENTION: EVIDENCE OF MEDIATION BY DIGITAL CONTENT MARKETING IN THE HOUSING MARKET. Iqtishaduna : International Conference Proceeding, [S. l.], v. 2, p. 430–435, 2026. DOI: 10.54783/t1m4pr36. Disponível em: https://iqtishaduna.com/proceedings/index.php/iicp/article/view/229. Acesso em: 30 sep. 2026.