NAVIGATING CONSUMER COMPLEXITY: A VUCA-BASED BEHAVIORAL INSIGHT FRAMEWORK FOR NON-ISLAMIC MARKETS IN SOUTHEAST ASIA. Iqtishaduna : International Conference Proceeding, [S. l.], v. 2, p. 413–418, 2026. DOI: 10.54783/1dbfrb62. Disponível em: https://iqtishaduna.com/proceedings/index.php/iicp/article/view/221. Acesso em: 29 sep. 2026.