FUNCTIONAL VALUE AS A PREDICTOR OF PURCHASE INTENTION: EVIDENCE OF MODERATION BY DIGITAL CONTENT MARKETING IN THE HOUSING MARKET. Iqtishaduna : International Conference Proceeding, [S. l.], v. 2, p. 286–291, 2026. DOI: 10.54783/3grp9v10. Disponível em: https://iqtishaduna.com/proceedings/index.php/iicp/article/view/202. Acesso em: 29 sep. 2026.