THE IMPACT OF ECO-FRIENDLY CAMPAIGNS ON GENERATION Z’S PURCHASE DECISIONS ON E-COMMERCE PLATFORMS: A STUDY IN PONOROGO. Iqtishaduna : International Conference Proceeding, [S. l.], v. 2, p. 248–254, 2026. DOI: 10.54783/v616hb91. Disponível em: https://iqtishaduna.com/proceedings/index.php/iicp/article/view/194. Acesso em: 29 sep. 2026.