HALAL PRODUCT IMPORT TREND: OPPORTUNITIES AND CHALLENGES FOR LOCAL INDUSTRY

Abstract

The trend of importing halal products is a global phenomenon that has a significant impact on local industries. Local industries need to take advantage of existing opportunities and overcome existing challenges in order to compete in the worldwide market. Relevant governments need to work together to encourage the growth of the halal sector. The study's findings indicate that the rise in the number of Muslims in Indonesia is fueling the country's trend of importing halal goods, raising awareness of halal items among the general public, and increasing purchasing power. The local industry faces several challenges, like not having access to inadequate infrastructure, international markets, and different halal standards in export destination countries